Boots Opticians, Wigmore Street
Wigmore Street, London

Project summary
CLIENT
BUDGET
SECTOR
Health & Beauty
TEAM
AWARDS
SCOPE
There are moments in every career that truly stand out — this is one of mine. I couldn’t be prouder of the vision brought to life: the thoughtful design, the perfectly curated furniture, and the seamless delivery of every part of this scheme. Delivering Boots Opticians Wigmore Street for the business has been an absolute honour. The heritage and significance of this store — and what it means to so many people — make this one of the most special projects I’ve ever had the privilege to lead. I owe so much gratitude to many people who made this possible including County Contractors, for executing the design with such precision and care, always pushing boundaries.”
Prestige Refit
County Contractors delivered a bespoke retail fit out and full store refit for Boots Opticians on Wigmore Street, transforming the existing space into a premium optical retail environment in the heart of London.
The project involved stripping the store back to shell before installing a new bespoke store concept designed to elevate the customer experience. The refit introduced luxury consultation rooms, a redesigned sales area with high-quality oak panelling, and new flooring designs to create a sophisticated and contemporary retail setting.
A key element of the project was carefully preserving the building’s original architectural features, including decorative plaster moulded ceilings and existing marble columns. County Contractors worked with precision to protect and enhance these heritage details while delivering a modern optical retail fit out.


Set on one of the capital’s most prestigious streets, the newly refurbished store brings together over 40 designer brands, including Cartier and Chopard, alongside cutting‑edge clinical technology and expert eyecare. Every detail has been thoughtfully designed to deliver an elevated, personalised experience for customers and clinicians alike.
The completed store showcases County Contractors’ expertise in high-end retail fit outs, bespoke joinery, and premium healthcare retail environments, providing Boots Opticians with a distinctive flagship store in central London.
Boots statement: ”This opening marks another step in our continued investment in Boots Opticians stores nationwide, celebrating the rich heritage of this iconic location while setting a new benchmark for premium eyecare in the UK - and reinforcing our commitment to helping customers see what’s possible through better eye health.”



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