Ace Shoreditch

The exciting and much talked about conversion of the Crowne Plaza in London’s fashionable Shoreditch into the uber hip Ace Hotel. We were tasked with the entire refurbishment from basement bar, destination restaurant, gym, kitchen, new facade, zoned lobby and reception areas through to the 258 guest rooms. The project involved innovation in terms of materials, cutting edge technology and services. High quality design and craftsmanship combined with detailing and finishes by local artists. We excelled in being able to accommodate an inspired eclectic approach to hotel refurbishment.


“The team worked tirelessly, to a challenging programme, to satisfy the Client’s needs. Every element was met with a positive “can-do” attitude and they played a pivotal part in delivering a tremendous project.”
B Blackman, Project Manager

Client: Starwood with Atelier Ace
Location: London, Shoreditch
Budget: £8M
Scope: Refurbishment of 258 guest rooms. Extensively remodelled façade and public areas
Team: CA: Turner Townsend
PM/QS: Turner Townsend
Architects: EPR
Designers: Universal Design Studio
MEP: RED Engineering

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